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Unique and vibrant. Madrid, it's own world to discover

LOCAL GURU

We reveal you what to do in Madrid through several experiences designed by “local gurus” to enjoy the authenticity of the capital. Select the labels and discover activities that may interest you.

Christmas Plans at Barrio de Salamanca

Discover the Magic of Christmas in Madrid

Day of the Dead Celebration

A unique Altar de Muertos

Fashion Icons and Luxury Fashion Shows in 2024

September is the month for fashion

Nights at the Hippodrome

Chic summer nights at the Hippodrome

The Royal Collections Gallery: a cultural treasure.

A new museum in front of the Royal Palace

What is going on in Madrid this spring?

The must do’s in Madrid this spring

Autumn in the Retiro Park

A natural oasis in the heart of the city

Personal Shopper services in Madrid

Update your wardrobe in a concious and personalised way

Summer in Madrid, Spain

Live the spanish summer as a local in the vibrant Madrid

Spring-Summer Fashion in the Salamanca neighbourhood

Discover the favourite places of the entrepeneur

Anabel Vázquez's Madrid

Discover the favourite places of the entrepeneur

Christmas gifts in Madrid

Finding the perfect gift for our loved ones can be quite a challenge.

Four must-try restaurants in Madrid

Live Madrid like the locals and don’t miss the five most fashionable restaurants in the capital.

Tótem Madrid & Clinique La Prairie

Traveling is an exciting and enriching experience; you have been waiting for this day for a long time, you are about to explore…

Enjoy Madrid from high above

A different way of discovering Madrid from the sky is through its rooftops. A perfect plan for…

Madrid's Terraces

Enjoy the traditional plan par excellence with this guide to terraces that you cannot miss during your visit to Madrid.

Salamanca neighbourhood's food scene

Profitez de votre visite et savourez toutes les saveurs que la ville vous offre.

San Isidro

This year a special program has been prepared where it is reflected that Madrid is international, it is miscegenation, it is flamenco…

Go shopping in Madrid like a true local

Going shopping in the purest Madrid style is in the Salamanca neighborhood one of the plans par excellence when we visit Madrid.

Spring shopping in the Golden Mile

Disfruta de una escapada a Madrid sin el engorro de tener que llevar ropa de más en tu maleta.

ARCO Madrid is back

The International Contemporary Art Fair returns from February 23 to 27 with more than 185 galleries from 30 countries…

Taking care of your skin: the most important journey

Mini cosmetic bar with different ecological and sustainable products, so you don’t lose your self-care routine.

The Zarzuela racecourse

Discover the history of the Zarzuela’s racecourse, an architectural monument that celebrates its 80th anniversary.

Mother's Day

A very good opportunity to show all mothers how special they are to us.

Cerralbo Museum

Learn more about the exclusive collection that the Cerralbo Museum hosts in its Palace-Residence, trough two itineraries that we invite you to discover.

Father's Day

The perfect excuse to show all parents how special they are to us.

All you need is Tótem Madrid

A new experience that the team at TÓTEM Madrid has created for couples to enjoy a special weekend in Madrid’s Golden Mile.

5 restaurants to enjoy in Madrid with your pet

Make your next trip to Madrid an experience to remember with your dog, with a list of the best restaurants and cafes where your pet is always welcome.

Madrid with your four-legged friend

There are many ways to discover a city and it might be a wonderful idea to do it with your best friend, your dog.

The Gold Mile

Just a few steps away from TÓTEM Madrid, the Gold Mile is one of the most chic and luxurious neighborhoods of the capital with the largest fashion, jewelry and […]

Discover Madrid's best art galleries

Madrid art Galleries are the best alternative to discover the last art proposals of global artists. These are our suggestions to […]

10 plans to enjoy in Madrid

Enjoy a relaxing sensorial experience at the first center of Haloteraphy in Madrid, with one of its exclusive treatments […]

Madrid's musical scene

If musical shows are your passion, enjoy the unique proposal Madrid billboard boasts throughout the year […]

You luxury Personal Shopper in Madrid

TÓTEM Madrid is located in Salamanca district, one of the most exclusive neighborhoods in Europe where all the best-known international […]

Museo Thyssen Bornemisza

The ThyssenBornemisza Museum offers, in its nearly 1.000 paintings, a journey through art from the 13th to the 20th century […]

MAPFRE Foundation

The Spanish Insurance Foundation MAPFRE, dedicates to Art this space located in the Recoletos Boulevard, in the well known […]

The iconic Goya street

Discover the luxury stores on the Golden Mile, Michelin-starred restaurants and the most stylish nightlife of Madrid […]

The emblematic Serrano street

High-end shopping in Madrid is synonymous with Barrio de Salamanca and the famous Golden Mile […]

Platea

Located within 5 minutes walking from TÓTEM Madrid, you will find Platea, a culinary reference in Madrid and the biggest Gastronomic […]

San Miguel market

Mercado de San Miguel is an historic and monumental market located in the heart of Madrid’s old quarter, an area with genuine personality […]

San Anton market

San Antón Market, in the heart of Chueca’s neighbourhood, never fails to amaze.  Spreaded across three floors, this traditional […]

Jorge Juan street

Just a few steps from TÓTEM Madrid, enjoy a luxury walk through Jorge Juan, one of the most stylish and sophisticated areas […]

Flamenco in Madrid

Madrid is known as the capital of flamenco in which to enjoy great shows in the city’s theaters, as well as small recitals of singing […]

Temple of Debod

The Temple of Debod is an ancient Egyptian temple which was dismantled and rebuilt in Madrid […]

The Crystal Palace

The Crystal Palace is one of the best examples of the so-called iron architecture in Madrid […]

Salesas neighbourhood

One of the most sophisticated areas of the capital city, located near the Salamanca district and only ten minutes walking […]

Sorolla Museum

Joaquín Sorolla Bastida -Valencia 1863- Cercedilla 1923- known as “the painter of light”, was one of the most recognized Spanish […]

The Prado Museum

Visit the Prado Museum, the second most important art gallery in Europe and the third one in the world.

Museo Reina Sofia

The Reina Sofía Museum collects more than 21.000 works of art from the 20th century to nowadays, with the intention of reflecting […]